Portfolio

Delta Dental of Washington (Seattle, WA)

Lead the development and execution of communication strategies to support, engage, and educate historically high-risk audience.

Write executive communications (emails, annual report narrative, crisis communications, risk management) for President and CEO and senior-level officials on high-profile initiatives

Create and distribute multichannel content (email marketing, content marketing, UX writing, SMS, toolkits, and printed assets) to increase engagement and nurture a positive user experience.

Leverage data analytics (GA4, Salesforce Marketing Cloud, Constant Contact, use surveys) to monitor performance and drive decisions.

Top 3 favorite wins:

• 70% of users ranked email marketing #1 most helpful educational resource - followed by website (16%)

• 400% webpage performance increase in 4 months following a UX refresh and email campaign

• 65% open rate on annual marquee executive communications

Down Syndrome Center of Puget Sound (Seattle, WA)

• Led development and implementation of multi-channel communication and philanthropy strategies and digital and social content for community and fundraising events

• Cultivated and stewarded current and prospective donors and sponsors

• Crafted fundraising event communication strategies and deliverables, including silent auction materials, run of shows, emcee scripts, and social and digital promotions

Top 3 favorite wins:

• Launched and taught Yoga Dance Party to adults with Down Syndrome

• Launched organization's first monthly giving campaign - 3.2.1. NOW

• Pitched and secured large corporate sponsor for educational programming

Freelance / Contract (Remote)

• Sell content marketing services to local, national and international clients in diverse industries, including education, preventive health, mindfulness, fitness, dentistry, and finance.

• Partner closely with owners and clients to develop and implement brand voice and identity

• Write and design blogs, websites, social media content, emails, and other digital and social collateral to reach, educate, motivate, and retain target audiences and reach key performance indicators

Contract (Newport and Lincoln City, OR

• Taught tailored, trauma-informed yoga and movement classes at studios, gyms and community organizations

• Facilitated professional workshops on trauma-informed language and movement instruction

• Leveraged platform for community engagement and fundraising

• Locations Highlights: New Moon Yoga Co-op, Bike Newport, Harmony Yoga Studio, SamFitness, Lincoln County School District, Confederated Tribes of Siletz Indians

Top 3 favorite workshops

• "Destress at Your Desk" (Oregon Coast Community College)

• "Remember, Listen, Speak: Tips for Incorporating Trauma-Informed Language" (Confederated Tribes of Siletz Indians)

• "Homecoming: Healing-Centered Yoga for Every Body" (Harm Reduction Conference / Confederated Tribes of Siletz Indians)

Oregon Coast Community College (Newport, OR)

• Designed and implemented curriculum on physical activity, philosophy, and cultural appreciation for students of multiple backgrounds and abilities

• Created outcome assessment strategies, assigned and graded homework and projects, and maintained accurate digital student records

• Developed strong relationships with students, faculty and staff

Newport Lost Buoy Hostel (Newport, OR)

• Crafted a welcoming and memorable experience for international guests from 35+ countries

• Developed and managed brand and digital marketing

• Managed daily operations, online bookings, and guest interactions

• Ensured local and state business and tax compliance